One Family, One Dream

East IP is pleased to announce the expansion of its trademark and IP enforcement practices with the arrival of two new teams, including SIPS, a market-leading IP firm based in Hong Kong, founded by Joe Simone, and a team of six partners led by Jimmy Huang Jingwen, from the Beijing office of a top Chinese law firm.

The SIPS team includes five partners and 90 professionals and staff based in Beijing, Shanghai, Guangzhou and Hong Kong. SIPS is known for its trademark prosecution, investigations, and enforcement work for multinational clients. Going forward, it will operate under the name East IP Limited.

The team led by Jimmy Huang, which arrives in stages from April 1, includes 36 professionals and staff. Jimmy’s team is particularly recognized for its capabilities in trademark prosecution and IP litigation.

The incoming teams include several senior professionals with extensive experience in international law firms, many of whom are qualified in the United States, the UK, Australia, Hong Kong and elsewhere.

About East IP

East IP was established in 2002 by Dr. Gao Lulin.

Today, East IP has over 430 professionals and staff working from seven offices in China, including Beijing, Hong Kong, Shanghai, Guangzhou.

East IP offers a full range of IP-related services in China as well as globally, including patent and trademark prosecution, strategic consulting, investigations into IP use and infringements, IP litigation, support for criminal and administrative enforcement, assistance with IP licensing and other types of technology transactions, copyright registration, customs recordal and whitelisting, domain name registration and recovery, advertising, data protection and privacy.

East IP clients include many of the world’s leading global and Chinese enterprises across a wide range of industries.

Further Information


23 East IP team members have been recognized as leading practitioners by international surveys of IP professionals.

East IP is also highly ranked in all leading industry surveys of IP service providers worldwide, including:

  • Chambers & Partners
  • The Legal 500
  • IP Stars
  • IAM Patent 1000
  • World Trademark Review 1000

Click here for additional information.


Dr. Li Xiaodong


Joe Simone


Jimmy Huang Jingwen

Chair of Trademark Department

Zhang Yan

Managing Partner, East IP Law FIrm

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