Feifei Bian

Partner

Litigation & Dispute Resolution

Primary office

Beijing

Telephone

Practice focus

Litigation & Dispute Resolution

Trademark

Unfair Competition

Domain Name

Customs Protection

Experience

Ms. Bian obtained her Master of Laws degree from the University of Southern California, and joined the firm in 2013.

Ms. Bian’s practices focus on trademark, copyright and anti-unfair competition. She has extensive experience in managing clients’ trademark portfolios and advising clients on brand protection strategies.

Ms. Bian represents clients ranging from startups and Fortune 500 corporations to multinational companies in the hospitality, technology, life sciences and other areas.

Ms. Bian has handled hundreds of trademark prosecution matters before the CNIPA, dozens of trademark court appeals and infringement lawsuits before Beijing courts and other courts, as well as administrative complaints before local administrative authorities. Ms. Bian has also successfully handled various domain name disputes and other IP related matters.

Work Highlights

Won a court appeal representing Adobe before the Beijing High Court obtaining a favorable judgment recognizing “PHOTOSHOP” as a well-known trademark in China.
Won court appeals representing Ritz-Carlton before the Beijing IP Court and the Beijing High Court, obtaining favorable judgments recognizing Ritz-Carlton’s marks as well-known marks and successfully establishing the corresponding relationship between the English mark and the Chinese mark.
Representing clients in enforcement actions in China, including trademark oppositions, trademark invalidations, onsite investigations, AIC complaints, online complaints, and various other actions.
Representing startup companies in brand protection in China, including defensive applications, copyright recordals, domain name complaints, actions against preemptive registrations, among others.
Won multiple domain name complaints under the UDRP policy and CNDRP policy, representing the world leading companies in various industries.

Education

Master of Laws Degree, University of Southern California
Bachelor Degree in International Economic Law, East China University of Political Science and Law

Admissions

PRC Attorney-At-Law

Languages

Mandarin Chinese (native)
English (fluent)

Recent Insights

PRC – Amendment of Anti-Unfair Competition Law

The revised law will enter into effect on October 15, 2025. While the new law introduces a number of changes impacting a wide range...

PRC – Anti-Unfair Competition Law (Translation)

This Law is formulated to promote the healthy development of the socialist market economy, encourage and protect fair competition, prevent and stop unfair competition,...

New Guidelines on Non-Use Cancellations

Recently, the China National IP Administration (CNIPA), the parent organization to the Trademark Office (TMO), began introducing new policies and procedures relating to non-use...