Yuxuan Ji

Senior Associate

Trademark & Copyright

Primary office

Beijing

Telephone

Practice focus

Trademark & Copyright

Portfolio Management

Experience

NTD Intellectual Property, 2015-2017.
Zhong Lun Law Firm, 2017-2024.
East IP, since 2024.

Ms. Ji has been practicing IP Law since 2015. She focuses on various aspects of intellectual property matters, including trademark rights prosecution, brand development and protection strategies, well-known trademarks, copyright registration and other contentious and non-contentious IP-related matters.

Ms. Ji is experienced in advising brand protection strategies based on clients’ industry fields, enterprise nature, and business models, providing legal opinions on the global layout of clients’ trademarks and dispute resolution, especially with extensive experience in trademark matters abroad.

Work Highlights

Represented Shenzhen Meixixi (HEYTEA) in defending trademark right of “喜茶” against trademark squatting and received a favorable judgement from the primary court in Macau.
Represented Shenzhen Meixixi (HEYTEA) in the administrative lawsuit of invalidation of the trademark “喜茶兄弟” and received favorable judgments in proceedings at the Beijing IP Court and Beijing High People’s Court.
Represented Bananain in trademark authorization case in Canada and made breakthroughs.
Represented XUEQIU.com in the administrative lawsuit of invalidation of the trademark “雪盈证券” and received favorable judgments in proceedings at the Beijing IP Court and Beijing High People’s Court.
Acted for Tuhu.com in trademark portfolio development and management, provide IP related legal services.
Acted for MEWE Culture Media in trademark portfolio development and management, provide IP related legal services.
Acted for COFCO Sugar Holding in trademark portfolio development and management, provide IP related legal services.
Acted for SDIC in trademark portfolio development and management, provide IP related legal services.
Lecture on Trademark Examination and Trial Guidelines – Examination and Trial of Article 50 of the Trademark Law, Mozlen, 2021″

Education

Bachelor degree in Law, Sun Yat-Sen University
Master degree in Arts, the University of Sussex

Admissions

PRC Attorney-At-Law

Languages

Mandarin Chinese (native)
English (fluent)

Recent Insights

PRC – Extraterritorial Use of Unfair Competition Law against Trademark Registry Pirate

A recent judgment issued by the Shanghai IP Court (“SIPC”) clarifies how the PRC Anti-Unfair Competition Law (“AUCL”) can be applied to parties that...

PRC – Amendment of Anti-Unfair Competition Law

The revised law will enter into effect on October 15, 2025. While the new law introduces a number of changes impacting a wide range...

New Guidelines on Non-Use Cancellations

Recently, the China National IP Administration (CNIPA), the parent organization to the Trademark Office (TMO), began introducing new policies and procedures relating to non-use...